Pay Per Click (PPC) Marketing Guide for Beginner’s

When I first started out in PPC (Pay Per Click Marketing) I knew little about this industry. I had this rough idea that PPC ads were these little yellow text ads on top of Google’s search results. When I searched for something like “buy MacBook Pro in London” I was immediately shown a few ads which were offering exactly what I was looking for. Another thing I knew is that every time I clicked on an ad Google would make money from it. Actually, a whopping 96% of Google’s revenue came from advertising in 2011.

As I learned more about PPC I saw that there is much more to it than most people think. Paid Search is a very complex area of marketing, which is also quite competitive. Most retail brands already use PPC in one way or the other – either by themselves or through affiliates.

If you have your own website, online shop, plan on starting one, or if you just want to learn the basics of PPC, than the following will be especially interesting for you.

Before starting to set-up your first campaign you have to know a few basics, which will help you to understand how the whole process of creating and managing a PPC account really works.

PPC is Not Just About Google

One thing you need to know first: Google is not the only search engine, which provides PPC advertising services. In fact, every single search engine does it!
Besides Google AdWords, there is Bing (Microsoft) adCenter, Yandex Direct (Russia) and Baidu Paid Search (China) amongst many others.

And it’s Not Just Text Ads in SERPs

Another misconception about PPC is that it only serves ads on the Search Engine Result Pages (SERPs). Let’s take Google as an example:

As we all know, Google’s network is huge! Sites like YouTube, Blogger, Google Maps & Google News all belong to Google. This means that your ads can also be served on these sites.

Have you ever seen an ad before a YouTube video or a little text ad on the bottom of it? Or have you seen text ads next to some articles yoy read online? Yep, that’s paid search. You see, it’s also not always text ads. Google AdWords allows advertisers to use (animated) banner ads, text ads and video ads.
Also, Google has an option, which is called “Managed Placements“. This means that if a website joins Google’s advertising network (i.e. The Guardian), advertisers can place their banner ad directly on the website.

This 101 will be mostly about text ads, as this is the most common way of doing PPC.

Benefits of PPC

Why would somebody use PPC advertising? PPC gives you the opportunity to drive traffic to your website extremely fast. Once you create your campaign(s) your ads will start showing within 1-2 days. It gives your brand visibility, increases traffic and, if you have an online business, it can give you a nice revenue bump if you do it right. One of the retail-client accounts I was working on generated nearly 40% of their online revenue through paid search advertising. And that’s quite normal.

Besides everything mentioned above, there is one more benefit, which is, in my opinion, the most important one. PPC advertising gives you total control over your advertising campaigns and lets you track every single cent you have spent and received. This way you can easily calculate the ROI of your advertising and optimize your campaigns for maximum performance.

Also, Google is now increasing the amount of advertising on SERPs and decreases the amount of “organic” search results. Google already tested result pages with only 7 natural results, compared to the regular 10.

How to Start

So you are interested in starting a campaign of your own? It’s fairly simple to do if you know how to use a computer and follow the instructions below.

1. Create an AdWords account. Follow these instructions on how to create an AdWords account.
2. Choose the keywords, which you want to trigger your ads. For example: if you sell TVs, you probably want to appear for the search term “buy TV”. This is just one of the thousands (or even millions) of possible keywords.
3. When doing keyword research, check your keywords in the Google Keyword Tool, which will show you the search volume (popularity) of your keywords and other “keyword ideas”. I will describe the process of keyword research later in this post.
4. Determine your audience: know the people you are selling to. This doesn’t mean that you have to shake hands with every single one of them. Know what your target audience is about. Know what they like, what they do, how they behave. Check out the article about How to Define Your Target Audience.

Ad Rank – Who Gets The Top Position?

Back in the days when PPC was just starting out there was only one way to determine which ad will show higher on the page and which won’t show at all: plain auction. The one advertiser who bids higher gets the better position in the SERPs. That was in the past.

But now the situation has changed. Google has a system which helps the search engine to control advertising quality by making it a ranking factor. The formula looks like this: Ad Rank = max. CPC (the maximum amount you are willing to pay for a click on your ad) multiplied by the so-called “Quality Score”. The higher your Quality Score, the lower will be your CPC. The advertiser with the higher ad rank will get the better position.

Quality Score

Now you should know that Quality Score (from now on “QS”) is a very important factor in your advertising on Google.
QS is some kind of mystery for advertisers. There are a bunch of criteria, which are known for having influence on your QS, but nobody knows the exact factors.
Some factors influencing Quality Score are:

1. The relevance of your landing page to the keyword
2. The relevance of your ad to the keyword
3. The performance of your landing page – a slow-loading website will get a lower QS
4. Your Click-Through-Rate (CTR)
5. Historical performance of your campaigns

Basically, the higher your overall relevance, the higher your Quality Score. For sure, there are way more influencing factors, but these 3 are the most basic ones everybody should know about.

Account Structure

Before creating a new advertising campaign you should first know how you will structure everything. There are a few “layers”, which will make up your account: The actual Account > Campaigns > Ad Groups > Keywords. Meaning that your Keywords are bound to a group of ads. This group of ads is part of a campaign. The campaign will be part of your account. Simple as that.

Choose Your Keywords

Now you should choose a list of keywords, which you want to trigger your adverts. To do that, go to the Keyword Research Tool and enter the keywords you had in mind. This tool will not only help you to estimate how popular the keywords are but it will also give you a list of related keywords or “Keyword Ideas”.

Let’s assume that you choose 10 keywords you want to appear for. For example, you have the keyword “buy TV in London”. But what happens when somebody searches for “buy TV in London online”? This is where so-called “Keyword Match Types” come in.

Keyword Match Types

Let’s take the keyword “buy TV in London” and try to use it with the three different matching options.
There are 3 ways to match your keyword to a search query:

1. Broad Match

This matching option would make your ad show for the query “new TV buy in London online”. This is why this match type is called “Broad”.

2. Phrase Match

This type needs the search query to have the exact same word order as your keyword, but can have additional words in front or behind it. Meaning that your ad would be triggered if somebody would search for “online buy TV in London cheap”.

3. Exact Match

Exact Match is pretty much self-explanatory. Your ad is triggered ONLY if the search query matches your keyword EXACTLY.

A few months ago, Google introduced an option to opt-in for “Near Match”. This option allows Google to trigger your ad if the search query “closely matches” your keyword, is a plural/singular or a common misspelling. So you won’t have to worry about that.

But let’s say that you sell only Samsung TV’s and don’t want to waste your budget for people looking for Panasonic TV’s. Don’t worry, Google has taken care of that, too. AdWords allows you to add “negative keywords”. If your keyword is “buy TV in London” and you add the negative keyword “-Panasonic”, than the search query “buy Panasonic TV in London” won’t trigger your ad. You can add whole lists of negative keywords to your campaigns.

These matching options give you total control over the queries, which trigger your ads. Making sure that you have enough negative keywords will help you to not waste your advertising budget and improve your Click-Through-Rate (CTR)

CTR (%) = Clicks / Impressions.

source 

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Google’s 27th Panda Update - Panda 4.1 - Is Rolling Out

 

Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.
Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries will be affected.
Anything different about this latest release? Google says it’s supposed to be more precise and will allow more high-quality small and medium-sized sites to rank better. From the post:

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

New Chance For Some; New Penalty For Others

The rollout means anyone who was penalized by Panda in the last update has a chance to emerge, if they made the right changes. So if you were hit by Panda, made alterations to your site, you’ll know by the end of next week if those were good enough, if you see an increase in traffic.
The rollout also means that new sites not previously hit by Panda might get impacted. If you’ve seen a sudden traffic drop from Google this week, or note one in the coming days, then this latest Panda Update is likely to blame.

About That Number

Why are we calling it Panda 4.1? Well, Google itself called the last one Panda 4.0 and deemed it a major update. This isn’t as big of a change, so we’re going with Panda 4.1.
We actually prefer to number these updates in the order that they’ve happened, because trying to determine if something is a “major” or “minor” Panda Update is imprecise and lead to numbering absurdities like having a Panda 3.92 Update.
But since Google called the last one Panda 4.0, we went with that name — and we’ll continue on with the old-fashioned numbering system unless it gets absurd again.
For the record, here’s the list of confirmed Panda Updates, with some of the major changes called out with their AKA (also known as) names:

1. Panda Update 1, AKA
   Panda 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, AKA
   Panda 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8 AKA
   Panda 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
26. Panda Update 26 AKA
    Panda 4.0, May 20, 2014 (7.5% of English queries were affected; confirmed, announced)
27. Panda Update 27 AKA
    Panda 4.1, Sept. 25, 2014 (3-5% of queries were affected; confirmed, announced)

The latest update comes four months after the last, which suggests that this might be a new quarterly cycle that we’re on. Panda had been updated on a roughly monthly basis during 2012. In 2013, most of the year saw no update at all.
Of course, there could have been unannounced releases of Panda that have happened. The list above is only for those that have been confirmed by Google.

Article Source

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Remove Unnecessary ads from Web browser (Internet Explorer, Firefox and Chrome)

Remove Pop-up Ads from Internet Explorer, Firefox and Chrome

Pop-up ads, or advertising-supported software, is any software package which automatically renders advertisements in order to generate revenue for its author. The advertisements may be in the user interface of the software or on a screen presented to the user during the installation process. The functions may be designed to analyze which Internet sites the user visits and to present advertising pertinent to the types of goods or services featured there. The term is sometimes used to refer to software that displays unwanted advertisements


Adware, or advertising-supported software, displays advertising banners or pop-ups on your computer when you use your Internet Browser (Internet Explorer, Mozilla Firefox, Google Chrome or Opera). This is not necessarily a bad thing. Such advertising can fund the development of useful software, which is then distributed free (for example, Android apps, many of which are adware funded).
However, adware becomes a problem if it:

• installs itself on your computer without your consent
• installs itself in applications other than the one
• it came with and displays advertising when you use those applications
• hijacks your web browser in order to display more ads
• gathers data on your web browsing without your consent and sends it to others via the Internet
• is designed to be difficult to uninstall

Adware can slow down your PC. It can also slow down your Internet connection by downloading advertisements. Sometimes programming flaws in the adware can make your computer unstable. Advertising pop-ups can also distract you and waste your time if they have to be closed before you can continue using your PC.

Malware Adware are computer infections that are typically installed on your computer through two methods. The first method is when these Adware programs pretend to be something innocuous so that you will download and install them, but once installed all they do is display ads. The other method is when they are installed without your permission or knowledge through Windows or software vulnerabilities on your computer. Adware of this type are the most difficult to remove and typically use protection mechanisms that make it hard to run security programs to assist in removing them.
If your computer is infected with Adware or any other type of malicious software, you can follow the below guide, and easily clean up your infected computer.

How to remove Adware and pop-up ads (Removal Guide)

This page is a comprehensive guide, which will remove Pop-up Ads from Internet Explorer, Firefox and Google Chrome.
Please perform all the steps in the correct order. If you have any questions or doubt at any point, STOP and ask for our assistance.
STEP 1: Uninstall Pop-up Ads malicious programs from your computer
STEP 2: Remove Pop-up Ads from Internet Explorer, Firefox and Chrome
STEP 3: Remove Pop-up Ads adware with AdwCleaner
STEP 4: Remove Pop-up Ads browser hijackers with Junkware Removal Tool
STEP 5: Remove Pop-up Ads virus with Malwarebytes Anti-Malware Free
STEP 6: Double-check for the Pop-up Ads infection with HitmanPro

STEP 1 : Uninstall Pop-up Ads program from your computer

Most Pop-up Adss will install a program on your computer, while this is not a general rule, we will need to check for any malicious programs.
In this first step, we will try to identify and remove any malicious program that might be installed on your computer.

1. To uninstall the program that has installed is responsible for the pop-up ads, click the Start button, then click on the Control Panel menu option.
   
   If you are using Windows 8, simply drag your mouse pointer to the right edge of the screen, select Search from the list and search for “control panel” .Or you can right-click on a bottom left hot corner (formerly known as the Start button) and select Control Panel from there.
   
2. When the Control Panel window opens click on the Uninstall a program option under Programs category. This option is shown by the arrow in the image below. If you are using the Classic View of the Control Panel, then you would double-click on the Programs and Features icon instead.
   
3. When the Programs and Features or the Uninstall a Program screen is displayed, scroll through the list of currently installed programs and uninstall AlllCheapPeruiCe 5.2, YoubeAdBlocker 1.2, TheBlooccker 1.3, Video Player, Plus-HD 1.3, BetterSurf, CouponMeApp, TubeAdblOCkER, BLoCkTheADApp 3.2, WatchItAdBlocake, Media Player 1.1, Savings Bull, Start Savin, Websteroids, ScorpionSaver, HD-Plus 3.5, Media Watch, Re-Markit, Remarkable, SupTab, Key-Find uninstaller, Feven Pro 1.2, HD-Plus, HD-Professional-HQ, Quick Share  and any other recently installed unknown program from your computer.
   To view the most recently installed programs, you can click on the “Installed On” column to sort your program by the installation date. Scroll though the list, and uninstall any unwanted or unknown programs
   
   Depending on what program has installed the adware infection, the above program may have a different name or not be installed on your computer. If you cannot find any unwanted or unknown programs on your machine, then you can proceed with the next step.

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STEP 2 : Remove Pop-up Ads from Internet Explorer, Firefox and Chrome

Remove Pop-up Ads from Internet Explorer

You can reset Internet Explorer settings to return them to the state they were in when Internet Explorer was first installed on your PC.

1. Open Internet Explorer, click on the “gear icon”  in the upper right part of your browser, then click again on Internet Options.
   
2. In the “Internet Options” dialog box, click on the “Advanced” tab, then click on the “Reset” button.
   
3. In the “Reset Internet Explorer settings” section, select the “Delete personal settings” check box, then click on “Reset” button.
   
4. When Internet Explorer has completed its task, click on the “Close” button in the confirmation dialogue box. You will now  need to close your browser, and then you can open Internet Explorer again.
   

Remove Pop-up Ads from Mozilla Firefox

If you’re having problems with Firefox, resetting it can help. The reset feature fixes many issues by restoring Firefox to its factory default state while saving your essential information like bookmarks, passwords, web form auto-fill information, browsing history and open tabs.

1. In the upper-right corner of the Firefox window, click the Firefox menu button (), the click on the “Help” () button.
   If you’re unable to access the Help menu, type about:support in your address bar to bring up the Troubleshooting information page.
   
2. From the Help menu choose Troubleshooting Information.
   
3. Click the “Reset Firefox” button in the upper-right corner of the “Troubleshooting Information” page.
   
4. To continue, click on the “Reset Firefox” button in the new confirmation window that opens.
   
5. Firefox will close itself and will revert to its default settings. When it’s done, a window will list the information that was imported. Click on the “Finish“.

Note: Your old Firefox profile will be placed on your desktop in a folder named “Old Firefox Data“. If the reset didn’t fix your problem you can restore some of the information not saved by copying files to the new profile that was created. If you don’t need this folder any longer, you should delete it as it contains sensitive information.

Remove pop-up ads from Google Chrome

1. Click on Chrome’s main menu button, represented by three horizontal lines () .When the drop-down menu appears, select the option labeled Settings.
   
2. Chrome’s Settings should now be displayed in a new tab or window, depending on your configuration. Next, scroll to the bottom of the page and click on the Show advanced settings link (as seen in the below example).
   
3. Chrome’s advanced Settings should now be displayed. Scroll down until the Reset browser settings section is visible, as shown in the example below. Next, click on the Reset browser settings button.
   
4. A confirmation dialog should now be displayed, detailing the components that will be restored to their default state should you continue on with the reset process. To complete the restoration process, click on the Reset button.
   

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STEP 3: Remove Pop-up Ads adware from your computer with AdwCleaner.

The AdwCleaner utility will scan your computer and web browser for malicious files, adware browser extensions and registry keys, that may have been installed on your computer without your knowledge.

1. You can download AdwCleaner utility from the below link.
   ADWCLEANER DOWNLOAD LINK (This link will automatically download AdwCleaner on your computer)
2. Before starting AdwCleaner, close all open programs and internet browsers, then double-click on the AdwCleaner icon.
   
   If Windows prompts you as to whether or not you wish to run AdwCleaner, please allow it to run.
3. When the AdwCleaner program will open, click on the “Scan” button as shown below.
   
   AdwCleaner will now start to search for the any malicious files that may be installed on your computer.
4. To remove the malicious files that were detected in the previous step, please click on the “Clean” button.
   
5. AdwCleaner will now prompt you to save any open files or documents, as the program will need to reboot the computer. Please do so and then click on the OK button.
   

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STEP 4: Remove Pop-up Ads browser hijacker with Junkware Removal Tool

Junkware Removal Tool is a powerful utility, which will remove Pop-up Ads redirect from Internet Explorer, Firefox or Google Chrome.

1. You can download the Junkware Removal Tool utility from the below link:
   JUNKWARE REMOVAL TOOL DOWNLOAD LINK (This link will automatically download the Junkware Removal Tool utility on your computer)
2. Once Junkware Removal Tool has finished downloading, please double-click on the JRT.exe icon as seen below.
   
   If Windows prompts you as to whether or not you wish to run Junkware Removal Tool, please allow it to run.
3. Junkware Removal Tool will now start, and at the Command Prompt, you’ll need to press any key to perform a scan for the Pop-up Ads hijacker.
   
   Please be patient as this can take a while to complete (up to 10 minutes) depending on your system’s specifications.
4. When the scan Junkware Removal Tool will be completed, this utility will display a log with the malicious files and registry keys that were removed from your computer.
   

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STEP 5: Remove Pop-up Ads virus with Malwarebytes Anti-Malware FREE

Malwarebytes Anti-Malware Free uses industry-leading technology to detect and remove all traces of malware, including worms, Trojans, rootkits, rogues, dialers, spyware, and more.
It is important to note that Malwarebytes Anti-Malware works well and should run alongside antivirus software without conflicts.

1. You can download download Malwarebytes Anti-Malware from the below link.
   MALWAREBYTES ANTI-MALWARE DOWNLOAD LINK (This link will open a new web page from where you can download Malwarebytes Anti-Malware Free)
2. Once downloaded, close all programs, then double-click on the icon on your desktop named “mbam-setup-consumer-2.00.xx” to start the installation of Malwarebytes Anti-Malware.
   
   You may be presented with a User Account Control dialog asking you if you want to run this file. If this happens, you should click “Yes” to continue with the installation.
3. When the installation begins, you will see the Malwarebytes Anti-Malware Setup Wizard which will guide you through the installation process.
   
   To install Malwarebytes Anti-Malware on your machine, keep following the prompts by clicking the “Next” button.
   
4. Once installed, Malwarebytes Anti-Malware will automatically start and you will see a message stating that you should update the program, and that a scan has never been run on your system. To start a system scan you can click on the “Fix Now” button.
   
   Alternatively, you can click on the “Scan” tab and select “Threat Scan“, then click on the “Scan Now” button.
   
5. Malwarebytes Anti-Malware will now check for updates, and if there are any, you will need to click on the “Update Now” button.
   
6. Malwarebytes Anti-Malware will now start scanning your computer for the pop-up virus. When Malwarebytes Anti-Malware is scanning it will look like the image below.
   
7. When the scan has completed, you will now be presented with a screen showing you the malware infections that Malwarebytes’ Anti-Malware has detected. To remove the malicious programs that Malwarebytes Anti-malware has found, click on the “Quarantine All” button, and then click on the “Apply Now” button.
   
   Please note that the infections found may be different than what is shown in the image.
8. Malwarebytes Anti-Malware will now quarantine all the malicious files and registry keys that it has found. When removing the files, Malwarebytes Anti-Malware may require a reboot in order to remove some of them. If it displays a message stating that it needs to reboot your computer, please allow it to do so.
   
   After your computer will restart, you should open Malwarebytes Anti-Malware and perform another “Threat Scan” scan to verify that there are no remaining threats

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STEP 6: Double-check for the Pop-up Ads infection with HitmanPro

HitmanPro is a second opinion scanner, designed to rescue your computer from malware (viruses, trojans, rootkits, etc.) that have infected your computer despite all the security measures you have taken (such as anti virus software, firewalls, etc.). HitmanPro is designed to work alongside existing security programs without any conflicts. It scans the computer quickly (less than 5 minutes) and does not slow down the computer.

1. You can download HitmanPro from the below link:
   HITMANPRO DOWNLOAD LINK (This link will open a new web page from where you can download HitmanPro)
2. Double-click on the file named “HitmanPro.exe” (for 32-bit versions of Windows) or “HitmanPro_x64.exe” (for 64-bit versions of Windows). When the program starts you will be presented with the start screen as shown below.
   
   Click on the “Next” button, to install HitmanPro on your computer.
   
3. HitmanPro will now begin to scan your computer for any malicious files that may be on your machine.
   
4. When it has finished it will display a list of all the malware that the program found as shown in the image below. Click on the “Next” button, to remove any virus that has been found.
   
5. Click on the “Activate free license” button to begin the free 30 days trial, and remove all the malicious files from your computer.
   

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Your computer should now be free of the Pop-up Ads infection. If your current anti-virus solution let this infection through, you may want to consider purchasing the Premium version of Malwarebytes Anti-Malware to protect against these types of threats in the future.
If you are still experiencing problems while trying to remove Pop-up Ads from your machine, please start a new thread in our Malware Removal Assistance forum.

Article Source

Google no longer has that 100-links-per-page

Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline.

In fact, the guideline was dropped well before 2008, but SEOs and webmasters still think having over 100 links on a page is something that may lead to a penalty.

The truth is: no, it won’t. Sites like Techmeme likely has thousands of links on their home page, and they are not penalized by Google.

That being said, Google said if a site looks to be spammy and has way too many links on a single page — Google reserves the right to take action on the site.

Matt also explained that your PageRank is divided by the number of links on a page. So if page A links to page B, C and D, that PageRank is split into three. If you have hundreds of links, it is divided by hundreds, and so forth.

Watch Video and Source Article

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https://myspace.com
https://twitter.com
http://lovdbyless.com
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https://foursquare.com
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http://www.pinterest.com/
http://www.linkedin.com/
http://www.folkd.com/
http://www.bibsonomy.org/
http://www.plurk.com/
http://servicesitus.com
http://newsvine.com/
http://dotnetkicks.com
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What is international targeting?

If you manage one or more websites designed for users in a specific country speaking a specific language, you want to make sure that search results display the relevant language and country version of your pages. To ensure that your content reaches the correct audience, you will use two general mechanisms:

• URL-level targeting
  You can use three implementation mechanisms for this:
  1. Page-level markup
     Use the <link rel="alternate" hreflang="x" href="alternateURL"> tag in the <head> section of your pages to list alternate language versions for each page.  Each page should provide an hreflang tag that links to all other language variants of itself, as well as a tag that refers back to itself.  For more granular targeting, you can use the hreflang attribute to indicate language and country combinations (e.g. en-ie, en-ca, en-us). Read more about the hreflang tag in our Content guidelines section.  
  2. Sitemaps
     You can use sitemaps to submit language and regional alternates for your pages.  Read more about using a sitemap to indicate alternate language pages in our Content guidelines section.
  3. HTTP headers
     If you publish non-HTML files (like PDFs), you can use an HTTP header to indicate a different language version of a URL. 
• Site-wide targeting
  In addition making sure your site URLs map to alternate language variants, you will also likely use geographic-specific domains or configure your entire site structure to deliver content to a specific geographic and language preference.  To learn more, read the best practices as explained in Multi-regional and multilingual sites in our Content guidelines.

Once you have configured multi-language or multi-regional sites and pages, you can use two sections in the International targeting pages to keep your international presence healthy:

1. The Language section—this helps you ensure your hreflang tags use the correct locale codes (language and optional country).  More commonly, you can make sure that alternate pages have tags that link back to the pages for your site.  
2. The Country section—you can use this tool to set a site-wide country target for your entire site, if necessary.

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