1) Which
of these statements is true when it comes to Facebook’s Cover Photo?
a. Covers
can’t be deceptive, misleading, or infringe on anyone else’s copyright.
b. The
text on the cover photo must be less than 20%
c. You
cannot use call-to-actions in the cover photo
Answer: A
Last year
Facebook removed all of their cover photo guidelines except that the covers
cannot be deceptive or misleading. All else goes!
2) What
is Facebook engagement?
a) When
someone views your page
b) When
someone views your post
c) When
someone likes, comments or shares your content
Answer: C
Engagement
is key to generating more views of your content. Facebook decides if the
content that you posted is worthy, by the amount of engagement it receives. The
more engagement you have, the more people will see your post; so make it a good
one!
3) Which
of the following is NOT an audience characteristic that can be used to define
your target audience for a Facebook Ad?
a)
Location
b) Shoe
size
c) Political
Affiliation
Answer: C
Facebook
allows you to target your ads to a very select group using many different
demographics including location, interests, previous Facebook activity, and
much more.
4) Your
ad on Facebook will be approved if…?
a) it
invites people to buy beer at your store
b) it
leads to a landing page with a pop-up
c) it
uses a “before and after” image
Answer:
A.
Ads may
not lead to websites with a pop-up or pop-under, and they may not contain
“before and after” images. Full details on the policies.
5) How do
you optimize your facebook ad to get the lowest cost per like?
a) use
broad keywords
b) use
specific keywords
c) use
the categories they provide
Answer: B
The more
specific your keywords are, the less the cost per like will be. For example,
instead of using the keyword “dessert,” use the keyword “pecan pie.” By making
your keywords specific and by using an extensive amount of them you will find
your cost per “like” will drop significantly.
6) Which
Facebook metric is most important for figuring out how many people see your
content?
A) Number
of Likes
B) Number
of Shares and Comments
C)
Organic Reach
Answer: C
Organic
Reach tells you how many people your content is reaching, while the other two
numbers tell you how many people are engaging with your content. They are
related, but separate, measurements.
7) What
type of Facebook post typically receives the most actions/engagement from fans?
a) Links
b)
Images/Photos
C) Video
Answer: B
Images/Photos
generally receive the most actions or engagement from fans. This is especially
true with Facebook’s layout changes that add emphasis on high quality images.
8) When
is the most effective time to post for maximum engagement?
a) Monday
afternoon
b)
Wednesday morning
c)
Thursday evening
Answer: C
Facebook
shows a dramatic spike in engagement on Thursday evenings.
9) What
are the proper dimensions for a picture to be optimized on a Facebook status?
a) 851 x
315
b) 403 x
403
c) 800 x
1200
Answer: B
10) What
are the three primary factors that EdgeRank (Facebook’s algorithm) consists of?
a) Time
Decay, Number of Characters, Affinity
b)
Affinity, Weight, Time Decay
c) Number
or Characters, Likes, Images
Answer: A
The Time
Decay factor is based on how long ago the edge (an action taken on Facebook)
was created. So the older an edge the worst it ranks…
Affinity
simply means how engaged the follower is with your page. Do they comment on
your posts, like your photos, etc.? The more a follower interacts with your
page, the higher you rank in the Affinity metric.
1)
Facebook posts with images have better reach and engagement than those that are
text only. True or false?
a) True
b) False
Answer: A
Photo
posts get 39% more interaction than links, videos or text- based updates.
Photos get 53% more likes, 104% more comments and 84% more click-throughs on
links than text posts, according to Kissmetrics.
12)
What’s the best way to use Facebook ads that target people who have visited
your website?
a) Run a
‘Page Post Engagement’ ad
b) Run a
‘Clicks to Website’ ad
c) Run a
‘Website Conversions’ ad
Answer: C
In order
to target people who have visited your website you must add a Facebook
conversion tracking pixel to your website and then develop a custom audience
that uses the data collected with it.
13) What
is the ideal length for a Facebook post?
a) Less
than 40 characters
b) 80
characters
c)
Greater than 100 Characters
Answer: A
14) When
creating a lookalike audience using Facebook’s Power Editor, which browser must
be used?
a) Chrome
b) Safari
c)
Firefox
d)
Internet Explorer
Answer: A
Chrome is
the only supported browser that works with Power Editor. While ads can be
created in other browsers, when developing lookalike audiences through Power
Editor you must use Chrome
15) Which
of the following actions can’t be performed with Facebook Power Editor?
a) Target
users by their name
b) Target
users by their email ID
c) Target
users by their phone number
Answer: A
In
Facebook power editor, you can target users by their Unique Identification IDs
(UIDs) but you can’t target them specifically by name.
16) What
is a dark Facebook post?
A) A
Facebook post that is unpublished on a page’s timeline, but can be used for
advertising purposes.
B) A
Facebook post generates a high volume of negative comments.
C) A
Facebook post that receives less than 100 impressions.
Answer: A
A post
that is unpublished on a page’s timeline, but can be used for advertising
purposes. Through Facebook’s Power Editor tool, page administrators can create
a post for the sole purpose of using it for an advertisement. This allows
brands to test various types of posts without cluttering their timeline with
the same topic.
17) When
running a contest on Facebook, which of the following is not a legal means of
entrance?
a. Like
to Enter
b. Share
on your/your friend’s Timeline to enter
c.
Comment to Enter
Answer:
B.
Facebook
recently changed their promotion rules so that businesses can ask Fans to Like
or Comment on a Post in order to be entered into a promotion. However, it is
still illegal to ask Fans to Share a post as a means of entering.
18) The
question: Where do you place a conversion tracking pixel?
a)
Facebook Page
b)
Initial landing page
c) Thank
you page
Answer: C
