1. What does the term 'keyword
stuffing' refer to?
Answers:
• Overloading a page with keywords.
• Posting
SEO rich comments on your own webpage.
•
Repeating the same SEO terms over multiple social media channels.
•
Overusing SEO in Gmail subject lines
2. Why is it bad idea from SEO perspective
to host free articles and write ups that are very common on the internet?
Answers:
• Because
people could turn up claiming copyright infirigement
• Because
they will not lead to fresh traffic
• Because
you will not get the benefits of proper keyword targeting
• Because you could be penalized by search engine for using
duplicate contents
3. What does SERP stand for?
Answers:
• Search engine results page.
• Search
engine results plan.
• Search
engine results position.
• Search
engine recurring payment.
• Search
engine retirement plan.
4. Which type of url redirect is
the most favorable for SEO?
Answers:
• 404
• 413
• 818
• 301
5. How often should a blog be
updated for the best SEO results?
Answers:
• As
often as humanly possible
• Once a
month to build "Thirst"
• Rarely,
but with high content quality
• Once a
week
• Consistently within reason and with quality content
6. Long-tail keywords are:
Answers:
• Used
most often as social media hashtags
• Key
phrases with repeating words
•
Keywords generated through email chains
• Searched less often than common keywords
7. How often a keyword is
mentioned relatively to the space on a page is called:
Answers:
• Keyword density
• Keyword
saturation
• Keyword
consistency
• Keyword
frequency
8. How can one site 'recommend'
another in the eyes of Google?
Answers:
• Emails
to Google's tech department
•
Collaborating on online ad campaign
• Linking to the site on their own page
• Liking'
or 'staring' their Facebook page, Google+ profile, and Tweets
9. Links used in 'link trading'
are called:
Answers:
•
Co-links
• Reciprocal links
•
Mutually Beneficial Links
•
Symbiotic Linking
10. Flash Ads, by default, have a
higher Quality Score than Static Ads.
Answers:
• True
• False
11. The top social media network
for appearing high in Google's SEO rankings is:
Answers:
• Twitter
• Google Plus
•
Instagram
•
Facebook
12. What type of written content
leads to higher page rankings?
Answers:
•
Bulleted lists with relevant keywords
•
Strategic abbreviations coupled with relevant keywords
•
Keywords stylized with hashtags and unique text formatting
• Complete sentences with relevant keywords
13. "Link building"
increases the number and quality of
Answers:
• Links
shared through social media
• Search
engine results
•
Outbound links
• Inbound links
14. What are breadcrumb lists?
Answers:
• A
series of links from the same website found on the same page of search engine
results.
• A row of internal links allowing visitors to quickly navigate
back to a previous pages.
• A list
of social media followers who link and share your content.
•
Backlinks posted on related blogs.
15. What was the name of the 2011
change to Google's search results ranking algorithm?
Answers:
• Google
Plebian
• Google Panda
• Google
Pelican
• Google
Penguin
16. Alexa is a traffic ranking
platform owned by:
Answers:
• Apple
• Amazon
•
Microsoft
• Google
17. Which of the following does
NOT benefit link building efforts?
Answers:
• Blog
comments
• Breadcrumb links
• Forum
signature linking
• Website
directory submission
18. If you are driving a lot of
PPC traffic to your website, but none of that traffic converts into leads, it’s
an indication that:
Answers:
• Most of
the traffic is coming from social media
• Your search
term is too specific and should be shortened
• Your marketing offer is insufficient or hard to identify
• You are
bidding too high for your PPC terms
19. Which of the following
statement about FFA pages are true?
Answers:
• They
contain numerous inbound links
• They
are Paid Listings
• They are also called Link Farms
• They
are greatly beneficial to SEO
20. If a website's search engine
saturation for a particular search engine is 20%, what does it mean?
Answers:
• Search
engines often pass on long tail searches to lesser known and new websites
• 20% of
the websites pages will never be indexed
• Only
20% of the pages of the website will ever be indexed by the search engine
• 20% of the website pages have been indexed by the search
engine
21. What factor is the largest
contributor to a site's authority?
Answers:
• Quality of sites providing inbound links
• Likes
on Facebook + Followers on Twitter
• Number
of social media networks a business is present on
• How
useful the content of a site is
22. Which type of content will
deliver better ROI over time?
Answers:
•
Articles optimized for more than 5 keywords
•
Articles with over 500 words
• Content
with a high number of outbound links
• Content
that is submitted to directories
• Evergreen Content
23. What is the difference
between search engine marketing (SEM) and Search Engine Optimization (SEO)?
Answers:
• SEM
campaigns encourage marketers to develop landing pages and conversion rate
optimization while SEO professionals only optimize keyword rankings on organic
search result pages.
• SEM is
part of SEO process
• SEM Campaigns are designed to utilize both Paid and Organic
methodologies to promote businesses, while SEO only promotes traffic through
organic search.
• SEM covers
social media marketing while SEO focuses only on organic
24. What is the illegal act of
copying of a page by unauthorized parties in order to filter off traffic to
another site called?
Answers:
• View
Jacking
• Page Jacking
•
Visitors Jacking
• Traffic
jacking
25. After Google, what is the
web's most trafficked content destination on the web?
Answers:
• Ask
• Aol
• YouTube
• Yahoo!
• Bing
26. True or False? Google
recognizes text within pictures.
Answers:
• True
• False
27. SEO favors a consistent title
for all pages within a website over unique titles for each page.
Answers:
• True
• False
28. In AdWords, a value that's
used to determine your ad position, where ads are shown on a page is:
Answers:
• CPC Bid
• Edge
Rank
• Ad
Relevance
• Quality
Score
• Ad Rank
29. What happens if you ONLY
raise your bids?
Answers:
•
Increase Conversion Rate
•
Increase CTR
•
Increase Quality Score
• Increase Ad Rank
30. When you delete a page of
your website, what should you do?
Answers:
•
Redirect to the URL address of the category of the page, if any.
• Remove the URL address via Google Webmaster Tools.
•
Redirect the URL address to your homepage.
• Do
nothing.
31. A -50% bid adjustment at
device level will make your Mobile CPC half of your desktop CPC.
Answers:
• True
• False
32. What is called "Page
Rank"?
Answers:
• The
quality of webpage content.
• Google's link analysis algorithm
• A
method used to differentiate positive and negative SEO campaigns.
• How
pages cumulatively rank across all search engines.
33. What term is used to describe
the word or phrase users enter into a Google search?
Answers:
•
Identifier
• Keyword
• Query
• Input
34. True or False? Black Hat SEO
has been eliminated via Google Spiders
Answers:
• TRUE
• False
35. Which factor does NOT
influence Quality Score in AdWords campaign?
Answers:
• past
CTR
• landing
page quality
• ad
relevance
• CPC bid
36. To enable conversion
optimizer in Google AdWords, a campaign must:
Answers:
• Have at
least 30 conversions in the past 30-days
•
Conversion optimizer is the default setting for all campaigns in Google AdWords
• Have at least 15 conversions in the last 30 days.
• Have
conversion tracking, but no minimum conversions are required
• Have at
least 15 conversions in the past 15-days
37. Generic keywords and key
terms are called:
Answers:
• Head Terms
• Vanilla
Terms
• White
Terms
• Ground
Terms
38. Meta descriptions factor into
Google's ranking algorithms for web search.
Answers:
• True
• False
39. Can you use Google Authorship
tag on company pages?
Answers:
• Yes, if
the content of the page is longer than 1500 words.
• Yes, if
you are one of the managers of company's Google+ page.
• Yes, if
you linked your Gmail account with your company email service(e.g.
first_last_name@companydomain.com).
• No, its use is intended for blog purposes only.
