1. What does PPC
stand for?
Answers:
• Pay-per-click
• Past-performance-check
• Position-price-chart
2. The weight applied
to an inbound link based on the klout of the referring website is called:
Answers:
• Link Juice
• Page Rank
• Link Power
3. What are organic
search results?
Answers:
• Results based on content and keyword relevancy, free of
commercial investment
• Results based on originality of content
• Results organized by how often the search term is used
outside the internet
4. What acronym
refers to the results produced when a search is entered?
Answers:
• GSFR
• ROI
• SERP
5. Where does Google
house its most popular keyword discovery tool?
Answers:
• Google+
• AdWords
• Analytics
6. What is the black
hat SEO method of displaying content to internet bots that is different than
the content displayed on a user's bowser?
Answers:
• Screening
• Course Correction
• Cloaking
7. What internet bots
are used to validate hyperlinks and HTML code?
Answers:
• Surfers
• Spyware
• Spiders
8. CTR stands for
Answers:
• Controlled Technology Regulations
• Click Through Rate
• Content Through Repetition
9. How are videos and
images read by search engines?
Answers:
• Through outsourced Google employee teams working overseas.
• Through light sensitive color coded data recgonization.
• Through tags, file names, and other words that describe
them
10. What term refers
to Google removing a page from their search results?
Answers:
• De-indexed
• Power Purged
• Excommunicated
11. What type of
sitemap file should be used for SEO?
Answers:
• XML
• WWW
• XFL
12. What two broad
areas make up SEM?
Answers:
• SEO & PPC
• SEO & SOO
• SEA & OCN
13. What program did
Google implement to penalize black hat SEO?
Answers:
• Pigeon
• Penguin
• Puffin
14. A search engine's
method for gathering and prioritizing website content is called:
Answers:
• Scouting
• Indexing
• Sourcing
15. Which of the following tools allows you to
track page views, unique visitors and conversion statistics?
Answers:
• Alexa
• Google Analytics
• Google AdWords
16. A link from
another website pointing to your own is called:
Answers:
• Friendly Link
• Inbound Link
• Link Assistance
17. True or False?
Websites created entirely in Flash are better for SEO.
Answers:
• TRUE
• False
18. What does CPC
stand for?
Answers:
• Content Pre Calculation
• Comment Placement Correction
• Cost Per Click
19. What tactic will
get you de-indexed by Google?
Answers:
• Buying links
• Duplicating content
• Cloaking
• (all of these choices)
20. What are landing
pages?
Answers:
• Social media profiles.
• A website's home page.
• The destination page a user arrives on after clicking a
link.
21. Generally, are
SEO or PPC campaigns easier to track?
Answers:
• PPC
• SEO
22. What are the two,
most heavily weighted factors Google uses to rank pages?
Answers:
• Content and inbound links
• Social media penetration and weekly traffic
• Money spent on Google advertising and physical server location
23. Which tags allow
you to optimize images on your site for SEO?
Answers:
• Header Tags
• Alt tags
• Image tags
24. When posting on
Google+, how long does it take for Google Search to index the content?
Answers:
• Months
• Almost instantly
• Weeks
25. What Amazon.com
owned search service measures website traffic?
Answers:
• AmazAds
• AdWords
• Alexa
