Best SEO & PPC Questions and Answers

1. What does PPC stand for?

Answers:

• Pay-per-click

• Past-performance-check

• Position-price-chart

2. The weight applied to an inbound link based on the klout of the referring website is called:

Answers:

• Link Juice

• Page Rank

• Link Power

3. What are organic search results?

Answers:

• Results based on content and keyword relevancy, free of commercial investment

• Results based on originality of content

• Results organized by how often the search term is used outside the internet

4. What acronym refers to the results produced when a search is entered?

Answers:

• GSFR

• ROI

• SERP

5. Where does Google house its most popular keyword discovery tool?

Answers:

• Google+

• AdWords

• Analytics

6. What is the black hat SEO method of displaying content to internet bots that is different than the content displayed on a user's bowser?

Answers:

• Screening

• Course Correction

• Cloaking

7. What internet bots are used to validate hyperlinks and HTML code?

Answers:

• Surfers

• Spyware

• Spiders

8. CTR stands for

Answers:

• Controlled Technology Regulations

• Click Through Rate

• Content Through  Repetition

9. How are videos and images read by search engines?

Answers:

• Through outsourced Google employee teams working overseas.

• Through light sensitive color coded data recgonization.

• Through tags, file names, and other words that describe them

10. What term refers to Google removing a page from their search results?

Answers:

• De-indexed

• Power Purged

• Excommunicated

11. What type of sitemap file should be used for SEO?

Answers:

• XML

• WWW

• XFL

12. What two broad areas make up SEM?

Answers:

• SEO & PPC

• SEO & SOO

• SEA & OCN

13. What program did Google implement to penalize black hat SEO?

Answers:

• Pigeon

• Penguin

• Puffin

14. A search engine's method for gathering and prioritizing website content is called:

Answers:

• Scouting

• Indexing

• Sourcing

15.  Which of the following tools allows you to track page views, unique visitors and conversion statistics?

Answers:

• Alexa

• Google Analytics

• Google AdWords

16. A link from another website pointing to your own is called:

Answers:

• Friendly Link

• Inbound Link

• Link Assistance

17. True or False? Websites created entirely in Flash are better for SEO.

Answers:

• TRUE

• False

18. What does CPC stand for?

Answers:

• Content Pre Calculation

• Comment Placement Correction

• Cost Per Click

19. What tactic will get you de-indexed by Google?

Answers:

• Buying links

• Duplicating content

• Cloaking

• (all of these choices)

20. What are landing pages?

Answers:

• Social media profiles.

• A website's home page.

• The destination page a user arrives on after clicking a link.

21. Generally, are SEO or PPC campaigns easier to track?

Answers:

• PPC

• SEO

22. What are the two, most heavily weighted factors Google uses to rank pages?

Answers:

• Content and inbound links

• Social media penetration and weekly traffic

• Money spent on Google advertising and physical server location

23. Which tags allow you to optimize images on your site for SEO?

Answers:

• Header Tags

• Alt tags

• Image tags

24. When posting on Google+, how long does it take for Google Search to index the content?

Answers:

• Months

• Almost instantly

• Weeks

25. What Amazon.com owned search service measures website traffic?

Answers:

• AmazAds

• AdWords

• Alexa